Founded in 2017 by Jia-Xiang and Jia-Hong, TOGO Culture is a creative enterprise dedicated to crafting immersive cultural experiences. Rooted in Taiwan’s local heritage, the company reimagines everyday encounters with culture through multi-sensory journeys spanning cuisine, markets, exhibitions, and venue management. Each initiative reflects a meticulous approach, presenting the depth and warmth of cultural life in accessible and engaging formats.

The team is a diverse, cross-generational collective whose varied perspectives enrich its creative output and strengthen its commitment to social responsibility. By creating opportunities for underprivileged groups, TOGO Culture ensures that the value generated through cultural innovation also contributes to the broader community.

Over the years, TOGO Culture has developed and managed a portfolio of acclaimed projects,including the Beitun New Village–Taichung Military Kindred Village Museum, Fang Zheng Gu The Authentic Flavors of Military Dependents village Cuisine, Soldier Market, and Xiao Mei Hua Grocery. Each brand embodies the spirit of “Taiwanese flavor,” forging connections between local revitalization and contemporary life.

Symbolized by the unripe plum—representing refinement, growth, and richness that deepens over time—TOGO Culture continues to evolve as an integrated creative platform. Looking ahead, the company remains committed to fostering dialogue between food, culture, exhibitions, and markets, inviting the public to immerse themselves in the ongoing journey of cultural fermentation at Beitun New Village.